Should you Use an E-commerce Platform like Shopify?

Making major decisions about your business's digital presence can be stressful. Building websites is expensive, time-consuming, and a difficult decision to reverse. Plus, the confusing jargon makes it hard to choose the right approach for your business.

One of the earliest big decisions you need to make is what platform to build your website on. There are so many to choose from:

• Shopify.

• Magneto.

• Wix.

• StoreHippo.

At Dedicated Co. we usually build sites for our clients with Shopify or Squarespace. But you're not done with decision-making once you choose a platform. You need to decide between 3 levels of customizability:

1. No customization

2. Some customization

3. Total customization

Here's how we help clients choose what level of customization they need:

• If you are a new business and you are bootstrapped, choose option #1: no customization.

• If you have paying customers and you want to improve conversion, choose option #2: some customization.

• If you have VC funding or you have a large audience base and you want to pay an engineering team to maintain your site, choose option #3: total customization.