HULLWINKLE Email Marketing & Strategy

Challenge

We worked with our client Hullwinkle to design & implement a series of marketing emails in a two-week period before the initial product launch

• Needed effectively designed emails

• Client did not have Klaviyo or Shopify experience

• Short Timeline

Approach

We developed a basic series of emails that prioritized the most important user flows and encouraged users to buy additional products in the post-purchase flow

• Met with client bi-weekly to speed up review and feedback process

• Focused on designs that will drive sales and encourage users to revisit other products on the Hullwinkle site

• Replicated Hullwinkle’s unique colors and brand identity in email templates

Outcomes

Our client was able to launch with a series of beautiful and functional emails that helped tell the brand story and drive sales

• Delivered emails for receipt, shipping confirmation, abandoned cart, and post-purchase survey

• Created email designs, built email templates, and set the up the emails in Klaviyo and Shopify to deliver complete product

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